My Biggest AI Bet for 2025

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A few weeks I saw a Gary Vee clip pop up on my explore page on Instagram.

He said something that really resonated with me too

When asked by a reporter what the next big trend would be, he responded with two powerful words:

“AI Influencers”

“You will see more people that are getting famous on social media that aren’t even real”

- Gary Vee

The wild part? He’s absolutely right, let me break it down for you guys:

AI Personal Brands

I highlighted this in another email of mine so I’ll keep it brief but this is actually something I’ve been testing religiously.

The results I’ve gotten have been nothing short of surprising.

Most of my recent best performers were AI generated videos of me, I didn’t take any time to record them at all.

Then we tried it with a Client of mine.

One of this AI Generated Videos:

  • 10x More Engagement

  • 3 Inbound Deals

  • Over $1M in revenue

You might be surprised that other influencers you watch on a daily basis are using this as well:

The list goes on… point is this isn’t just “going” to happen.

It’s already here, you can create high-quality video content without ever having to sit in front of a camera again.

okay great, so some dudes can clone themselves using AI that’s it right?

Wrong.

While this is great, I think it’s going to be even bigger for real brands, here’s why.

AI for UGC & Influencer Marketing

If you know anything about E-Commerce, you know how powerful UGC marketing is.

UGC stands for “User-Generated Content”

Not just influencer promos like Kim K.

We’re talking real every day people talking organically about the product and showcasing it’s use.

E.g. “So I just got this new lip balm from target and if your lips are constantly chapped this thing is a lifeeeesaver”

Hopefully you get the picture, if you know anything about DEALING with UGC creators, you know what a hassle it can be as a company:

  • Slow Turn-Around Times

  • Low-quality content

  • Influencers Ghosting You after getting the product or taking payment

  • Paying extra fees for stuff like raw footage or commercial usage rights

  • The time and logistics for in-person shoots

It can be a total nightmare, so what happens when you combine realistic AI avatars with UGC/Influencer marketing?

Let’s think about it from the Company’s perspective:

  • No dealing with contracts or legalities

  • 20x faster turnaround time

  • 10x cheaper to produce

  • Full usage rights and raw footage w/no added fees

You could easily test 10x the angles in a fraction of the time and a very small fraction of the cost.

Before I let this Newsletter go on too long my point is this:

AI Influencers are coming whether you like it or not and in some aspect they’re already here.

So the question is, are you embracing it or fighting it?

Until next time,

—Sean

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(zorothewiz)